AUTONOMOUS
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AUTONOMOUS ·
Beck’s Autonomous Project - 150th Anniversary
A fully AI-created beer was developed to celebrate Beck’s 150th anniversary. I contributed to the design of key visual components and helped establish the general aesthetic direction. The design embraced a futuristic, sleek look that reflected the innovation behind the project, blending metallic tones with crisp, minimalist graphics to convey a sense of technological advancement and tradition. Photography, sourced from AI-generated prompts, was curated to align with this vision, producing imagery that felt both authentic and forward-thinking. Each graphical asset, from label design to promotional materials, was crafted to align with Beck’s iconic branding while showcasing the bold, experimental nature of this AI-driven initiative, bridging the past and the future in a cohesive, eye-catching campaign.
PUB RENAISSANCE
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PUB RENAISSANCE ·
Stella Artois Pub Renaissance project
For the Stella Artois Pub Renaissance Project, I helped design promotional materials for an initiative aimed at supporting pubs impacted by the economic challenges of the pandemic and subsequent economic struggles. The project enlisted emerging artists to reinterpret classic nude portraits inspired by iconic pub figures, which were then auctioned to raise funds. The design direction celebrated heritage with a modern edge, blending timeless elegance with bold, contemporary aesthetics to attract a wide audience. Each material—from posters to auction catalogs—highlighted the art’s beauty and the project’s mission, drawing attention to the resilience and cultural importance of these community pubs.
BOILER ROOM
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BOILER ROOM ·
Boiler Room x Budweiser Branding
For the collaboration between Budweiser and Boiler Room, I was tasked with bridging the distinct styles of both brands to celebrate the excitement of nightlife, dancing, and socializing. For the event posters, I leaned into Boiler Room’s provocative aesthetic, using bold typography and striking visuals to capture the raw energy of underground parties. In contrast, for social media and venue designs, I adopted a bolder interpretation of Budweiser’s classic branding, infusing it with vibrant colors and dynamic elements to push the brand’s boundaries. This dual approach created a “same but different” visual narrative that appealed to both brands’ audiences, emphasizing a thrilling nightlife experience where beer and music unite.
ALL THINGS HAIR
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ALL THINGS HAIR ·
Art direction and packaging design for the Unilever hairstyle brand
For Unilever’s All Things Hair project, I took on the challenge of designing packaging that could resonate with diverse hair types and styles. The goal was to create a visual experience that celebrates individuality, while keeping the brand’s sleek and modern aesthetic. By incorporating stylized textures representing various hair types—such as curls, waves, and straight hair—I crafted a monochrome design that felt both inclusive and appealing, while enhancing product accessibility and highlighting Unilever's commitment to celebrating diversity in personal care.
THE PURPOSE
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THE PURPOSE ·
Branding and illustrations for a creative insights laboratory
For THE PURPOSE Insights Laboratory event, I focused on celebrating personal achievements in the creative industry, I developed an identity that emphasized inspiration and ambition. The design featured bold typography, dynamic geometric patterns, and a vibrant color scheme to convey energy and creativity. This cohesive design not only reinforced the event’s message of celebrating personal milestones but also created an immersive atmosphere that encouraged connection and idea sharing.
MOLA
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MOLA ·
Mola Telecom Start-Up Branding Project
For Mola, a telecom start-up, I developed a brand identity that embodies innovation and streamlined communication. The design uses a striking red and white color scheme, symbolizing both energy and clarity, with minimalist layouts for a modern, clean look. Inspired by deconstructed engineering, I incorporated abstract, geometric visuals to reflect the foundational technology and structure within telecom networks. The end result is a bold and memorable brand that emphasizes precision in telecommunications.
COLETIVO HUMANARIO
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COLETIVO HUMANARIO ·
Coletivo Humanario Branding Project
For Coletivo Humanario, a collective focused on behavioral science and psychology-driven market analysis, I created a brand identity that emphasizes connection and empathy. Using a palette of soothing blues and warm skin tones, paired with flowing, curvy lines, I aimed to convey a sense of humanity and calm. Overlapping organic shapes with subtle human angles were incorporated to represent our innate desire for interaction and community. This design not only made Coletivo Humanario feel approachable and trustworthy but also reinforced its mission of exploring human behavior through a compassionate lens.
G00GLE
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G00GLE ·
Google Consumer Electronics Expo (IFA) Map Design
For Google’s Consumer Electronics Expo at IFA, I designed an interactive map that served both as a navigational tool and as a gamified experience. The sleek, minimalist design aligned with Google’s visual style, ensuring a clean and user-friendly aesthetic. Alongside the map, I created collectible badge stickers, which attendees could earn through mini-games at various expo points and then place on their maps. The design facilitated smooth navigation while also encouraging exploration and engagement, rewarding attendees with prizes for their completed maps, enhancing both interaction and excitement at the event.
POLLY
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POLLY ·
Polly Branding Project
Polly is a mental health support helpline launched during the pandemic to assist young women facing challenges like loneliness, depression, and financial strain. I crafted a brand identity that felt approachable and uplifting, with designs that incorporated soft, contemporary elements and a friendly, modern color palette. Visuals were designed to be warm and relatable, aiming to reduce the stigma around seeking help by making Polly feel like a trusted friend. From conversation prompts to resources on legal and financial advice, every branded element reinforced Polly’s role as a compassionate, versatile support system during a difficult time.
BENEATH THE CODE
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BENEATH THE CODE ·
Beneath The Code Branding Project
The Behind the Code art exhibit explored the early AI landscape of 2019 and focused on the enigmatic presence of extraneous figures generated by GAN (Generative Adversarial Network) code. The exhibit questioned why AI sometimes inserted these almost inhuman and distorted entities alongside intended subjects, suggesting a deeper commentary on the need for belonging and association, even within algorithms. The design utilized stark typography and monochromatic palettes to create a sense of unease, complementing the eerie imagery of AI-generated humans and their disfigured counterparts. This visual identity invited viewers to reflect on the implications of technology and the inherent complexity of human connection, encouraging a deeper engagement with the thought-provoking themes of the exhibit.
